'Ivory Bleach' Serum Bottle & Packaging
Typeface Lasercutting
Risograph Print Incorporating Typeface
Full Typeface
'USO' Magazine Cover using Original Baybayin
'BBYN'
A hypothetical social campaign against the practice of skin-whitening within the Asian beauty industry. The campaign is driven by 'BBYN', a typeface I designed inspired by one of the precolonial writing systems of the Philippines, known as Baybayin. The typeface is used on satire 'Ivory Bleach' skincare products created to mock the blatant promotion of skin damaging ingredients in the name of Westernised-beauty. Created using Adobe Illustrator.
2022
